Thought leader marketing: Why you should stop posting 'valuable content' and start having an opinion

Introduction I have to tell you something brutal: your "valuable content" is garbage. Yes, you read that right. All those carefully curated "5 tips for...", "The ultimate guide to..." and "How to do X in 30 days" posts you send out into the world every day? They're not just worthless - they make you invisible. [...]
