Was tun, wenn dir morgens die Haare zu Bergen stehen, weil du vergessen hast, gestern Abend deine Google Ads-Anzeigen zu deaktivieren?
Meine Google-Ads Anzeigen auf die Schnelle zu aktivieren und sie einfach laufen zu lassen bis ich sie zu einem vorgesehenen Zeitpunkt manuell deaktiviere, ist – wie es scheint – doch keine gute Idee gewesen.
Denn vor lauter Stress habe ich erst heute bemerkt, dass ich sie gestern Abend vergessen habe auszuschalten – und das hat mich jetzt 2000€ gekostet. Aus dem Fenster rausgeschmissenes Geld.
Das sollte mir definitiv nicht noch einmal passieren!
Doch wie kann man am besten dagegen vorgehen, um das zu vermeiden?
Die Lösung dazu heißt, Anzeigenplanung! Yes, in jedem Google Ads-Konto findet man dazu gleich auf der Hauptseite links eine Rubrik namens “Werbezeitplaner”. Da einfach draufklicken und schon kann man loslegen, genau festzulegen, in welchem Zeitraum man seine Google Ads-Anzeigen ausgeliefert haben will.
Das heißt, dass man quasi nichts mehr tun muss und die Anzeigen zum angegebenen Zeitpunkt automatisch von selbst ausgeschaltet werden.
Abgesehen von den Uhrzeiten und Wochentagen, an denen die Anzeigen geschaltet werden sollen, kann man selbstverständlich auch Gebotsanpassungen angeben und auf diese Art und Weise Gebote, also maximale Beträge, die man für die jeweiligen Anzeigen ausgeben möchte, für bestimmte Tage und Uhrzeiten erhöhen oder verringern.
Wenn dir also auffällt, dass deine potentiellen Kunden bspw. an Samstagen zwischen 9 Uhr und 14 Uhr am aktivsten sind, könntest du über den Werbezeitplaner die Auslieferung deiner Anzeigen so anpassen, dass deine Anzeigen samstag nur während dieser Zeit ausgeliefert werden.
Das ist auf jeden Fall eine Funktion, die man bei der Anzeigenschaltung unbedingt berücksichtigen sollte. Denn wie heißt es so schön: Wer nicht plant, den plant das Leben.
#googleadshilfe #googleadsanzeigen #googleads # anzeigenplanung #werbezeitplaner #gebotsanpassungen #anzeigenschaltung
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